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This volume, written by international experts in tourism, closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. You gain central insights for the driving forces of innovation. The book shows you how the spatial distribution of tourism enterprises, the degree of rivalry or cooperation, the closeness to resources, and the clients are affecting innovations. You 1.) how to organize your comapnty to get ready for innvoations, 2.) how to realize new tourims esperience products, 3.) what the effects of information and Communcication Technoligies are on innovations, 4.) how to introduce new products into your comapny and the market, and 5.) how the roles of the customers, suppliers, comeptitiors, and the state are affecting innovations.
Achat du livre
Innovation and product development in tourism, Bibiana Walder
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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