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The success of joint ventures in China depends to a large extent on the skillfull handling of the intercultural differences between foreign and local partners. Based on numerous interviews with Chinese, European and Japanese managers, Nikolaus S. Lang gives a comprehensive description of intercultural management in China. In addition to an in-depth analysis of the intercultural conflicts inherent in Sino-foreign business cooperation, the author presents an analysis of successful intercultural management strategies of European and Japanese expatriates in China.
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Intercultural management in China, Nikolaus S. Lang
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- Année de publication
- 1998
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