Tony Alessandra Livres

"Selling by Objectives" demonstrates the advantages of non-manipulative sales techniques that create long-term good will and help to build solid business relationships. Written by three of the nation's leading sales trainers, "Selling by Objectives" outlines the sales philosophies and principles of many Fortune 500 companies, and demonstrates the importance and effectiveness of obtaining the highest levels of professionalism. Featuring up-to-date consultative techniques and relationship-based tactics, "Selling by Objectives" applies verified techniques to selling for success.

This unique blend of scientific research on human behavior provides the tools to realistically take charge of improving work relationships and becoming a dynamic leader.

In today's fast-moving, fiercely competitive markets, sales is more than a job, it is a career, a profession requiring special knowledge and specific skills. You have to be your own boss, take on the responsibilities—and reap the rewards—of sales management.

The book offers practical techniques for enhancing sales and communication skills by focusing on understanding different behavioral styles. Readers will learn how to identify and adapt to the preferences of customers, use effective questioning techniques, and tailor their communication for better rapport. Key insights include strategies for introducing oneself, leaving voice messages, and following up after sales. Mastering these concepts fosters trust and connection, ultimately leading to more successful business relationships and increased productivity.

When a manager establishes a friendly yet productive working atmosphere, the benefits to the whole organization are substantial.The Art of Managing Peopleprovides practical strategies, guidelines and techniques for* Developing the interpersonal skills necessary to improve relations with employees* Understanding the differences between people, and behaving accordingly* Assessing, and then improving, current working situations* Creating trust between managers and employees.Person-to-person skills are the key to developing an effective team of satisfied, energetic workers. Letting your workers express their own personalities and maximize their potentials will* Reduce stress within the work force,* Create a positive spirit throughout the company, and* Increase the organization's productivity and profitability.

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