Macdonald Hector Livres

We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier. Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before. Now, in Truth: A User's Guide, Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

Mandanzi, Africa. Paradise on earth. Ben knows that nothing this good comes free. But he's prepared to pay the price. What seems on the surface to be a passionate holiday with his lover is, in fact, the first crucial stage of some ground-breaking research. Ben and his renowned Oxford professor are on the brink of developing a cure for that most disturbing illness - sickness of the mind. Lying on the beach with the bewitching Cara, Ben finds it easy to forget the real purpose of his trip to Africa. Until paradise turns to hell, and suddenly he realises that all the rules he thought he was playing by no longer apply.

ROGUE ELEMENTS by Hector Macdonald The Spy Thriller Everyone’s Dying to ReadDrugs are everywhere. Some think they should be legal. Three world leaders want to make it happen. Until one of them is assassinated. Disgraced MI6 spymaster Madeleine Wraye knows just the man to track a killer and keep the remaining two reformers alive. But her former protégé, Simon Arkell, hasn’t been seen in nine years. And there’s another problem: the assassin’s orders may be coming from someone dangerously close to home. The Day of the Jackal meets Tinker, Tailor in an explosive mix of espionage, conspiracy, narcotics and betrayal. The War on Drugs is lost: who will survive the final battle? www.AdvanceEditions.comJoin the Advance Party before 22 Sept 2014 to download the first half of launch title, spy thriller Rogue Elements by Hector Macdonald for FREE and you will be entered into our FREE $500 PRIZE DRAW in Book Vouchers!

Ein ehrgeiziger Biologiestudent nimmt an einer Studie über Gefühle teil, die mit einem Traumurlaub in Kenia verknüpft ist. Zunächst genießt Ben die Zeit mit seiner Freundin, doch bald verwandelt sich der paradiesische Aufenthalt in einen Albtraum.

Eine Lüge ist eine Lüge. Aber was ist die Wahrheit? Die Wahrheit steht unter Beschuss, ihr Wert scheint zu schwinden. Wir werden mit den unterschiedlichsten, konkurrierenden Informationen überflutet. Die Hauptquelle dafür ist das Internet. Es macht Weltwissen für alle zugänglich. Es forciert die Verbreitung von Fehlinformationen und Hass. Beides ist wahr, und zwar gleichzeitig. Und wie gehen wir selbst mit der Wahrheit um? Schon das so geschätzte Storytelling ist eine Methode, die Wahrheit kräftig zu manipulieren. Eine gute Story ist immer hoch selektiv. Zahlreiche faszinierende Beispiele aus der gesamten Lebenswelt und im persönlichen Alltag zeigen, wie Tatsachen gedreht und gewendet werden und unser Weltbild prägen. Die Lektüre ernüchtert und ermutigt: zu einer besseren Navigation in der Welt der Wahrheiten.