Joachim Klewes Livres

Reputation management is essential for organizations, freeing them from constant monitoring and reducing government or public oversight. It fosters client trust, aids in recruiting and retaining skilled employees, and enhances access to capital markets, attracting investors. A strong reputation legitimizes positions of power, allowing companies, politicians, researchers, and journalists to effectively present their issues and shape public agendas. The growing importance of reputation in corporate management stems not only from the fear of loss but also from its evolution into a measurable indicator of management control. Recent studies by the European Centre for Reputation Studies and Ludwig-Maximilians-Universität of Munich reveal that the stock market performance of the top 25% of reputation leaders significantly outperformed the German DAX 30 index by up to 45%, with reduced risk. This shift underscores the relevance of reputation as a variable closely tied to a company's overall performance, emphasizing its critical role in strategic management decisions.

„Change before you have to“ - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

Wo Märkte zusammenwachsen und Produkte und Dienstleistungen einander immer ähnlicher werden, gewinnt Kommunikation im Rahmen der Wertschöpfung zunehmend an Bedeutung. Unternehmenskommunikation wird deshalb weithin als eine ganzheitliche und kontinuierliche Aufgabe angesehen, die darauf abzielt, die Beziehungen zwischen dem Unternehmen und seiner Umwelt aktiv zu gestalten. Kommunikative Führung der Mitarbeiter ist hier genauso wichtig wie die Positionierung des Unternehmens nach außen. Die Autoren dieses Bandes präsentieren Untersuchungsergebnisse aus der Praxis, die belastbare Aussagen über die Messbarkeit von Effekten der Kommunikation zulassen. Neben etablierten Praktikern und Wissenschaftlern kommt der PR- Nachwuchs zu Wort mit Beiträgen, die u. a. im Rahmen des Förderprogramms „Initiative 100“ der Kommunikationsagentur komm. passion ausgewählt wurden. Die zentralen Fragen sind: „ Welchen Wert schafft Unternehmenskommunikation? “ Wie gestalten Unternehmen die Kommunikation nach innen und außen? " Welche Instrumente der Kommunikation kommen dabei zum Einsatz?