Dorie Clark Livres

The new branding landscape -- Recognize where you're starting -- Research your destination -- Test-drive your path -- Developing the skills you need -- Who's your mentor? -- Leverage your points of difference -- Develop your narrative -- Reintroduce yourself -- Prove your worth -- Keep it going -- Epilogue: Making your reinvention work.

"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--

In the new freelance, independent, work-from-wherever-you-are economy, millions of professionals of all stripes are looking for ways to increase their impact, make more money, diversify their revenue streams, and shape their careers as they see fit. This book provides a blueprint for doing just that.

"Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe. How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game. As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals-and being willing to keep at them, even when they seem pointless, boring, or hard. In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same 24 hours-but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career"-- Provided by publisher

In today’s work environment, the expectation to do more with less often leads to alarming levels of employee disengagement. This book challenges the notion that relentless effort is the key to productivity, asserting instead that a positive workplace culture fosters the best outcomes. Supported by recent research, it emphasizes that while individual managers may not be able to overhaul corporate culture, they can significantly influence the workplace climate and drive meaningful change. Promoting a steward model of management, the text outlines strategies to explore and align personal and organizational purposes, overcome resistance, build camaraderie, and enhance loyalty. It focuses on increasing intrinsic motivation, helping teams find meaning in their work, collaboratively identifying goals, and tracking progress. Real-life examples from various companies illustrate how a people-centric approach can unlock employee potential, spur innovation, and elevate organizational performance. Rather than merely advocating for workplace happiness, this book offers practical strategies and actionable 30-, 60-, and 90-day plans to turn employee optimism into a tangible and measurable outcome. By implementing these insights, managers can create a thriving environment that promotes engagement and productivity.

Focusing on personal branding, the author offers a comprehensive guide for individuals seeking to evaluate and enhance their brand identity. Drawing from her experience as a strategy and communication consultant, she presents actionable steps to effectively assess and reinvent one's personal brand. This resource aims to empower readers to strategically navigate their professional image and communication in a competitive landscape.

Focusing on the unique challenges and opportunities faced by women in the workplace, this collection includes the first three books of the HBR Women at Work Series. It offers insightful perspectives on career development, leadership, and the dynamics of gender in professional settings, aiming to empower women and foster a deeper understanding of their experiences in various industries.

Zainwestuj w siebie! Wszedłeś w nowy etap w swoim życiu i chcesz, żeby ludzie zobaczyli Twoje inne talenty? Chcesz zwiększyć swoje szanse na szybkie znalezienie nowej pracy? Marzysz o awansie, ale nie jesteś pewien, czy podołasz? Chcesz poprawić swoją zawodową reputację? Dopiero zaczynasz karierę zawodową i chcesz wyróżnić się z tłumu kandydatów? Planujesz zmienić ścieżkę kariery i musisz przekonać potencjalnego pracodawcę, że Twoje doświadczenie w innej branży jest zaletą? Ta książka to doskonały dopalacz kariery na każdym etapie twojego życia zawodowego! Jeśli chcesz odnieść sukces na rynku pracy i pokonać konkurencję, jeśli marzysz, by oprzeć karierę na swoich pasjach i talentach - nadszedł czas, by odkryć siebie na nowo pod względem zawodowym. Ta książka jest wypełniona praktycznymi ćwiczeniami, a także interesującymi studiami przypadków i wywiadami. Zainspirują Cię one do zastanowienia się nad swoimi osobistymi celami, do przejęcia kontroli nad Twoją karierą i do zbudowania reputacji, która pomoże Ci otworzyć wiele drzwi. Dowiesz się, jak zidentyfikować swoje mocne strony, w jaki sposób stworzyć silną markę odzwierciedlającą to, kim naprawdę jesteś i kim chcesz być, oraz co zrobić, by inni dostrzegli Twój wielki potencjał. Przestań marnować życie w pracy, której nie znosisz, i zacznij pracować i żyć tak, jak zawsze chciałeś!