Small Message, Big Impact
- 240pages
- 9 heures de lecture
Teaches you how to make a lasting impression on absolutely anyone - fast. This title defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea



Teaches you how to make a lasting impression on absolutely anyone - fast. This title defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea
"Terri Sjodin loves scrappy people - those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest CafU Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help readers pursue their own vision. Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy."
Advance Praise for NEW SALES SPEAK . . . "Here comes the book . . . New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey Mackay, Author of the New York Times bestsellers Swim with the Sharks and Pushing the Envelope "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Loaded with substantive ideas that can help you do more, earn more, and be more!" -Nido Qubein, Chairman, National Speakers Association Foundation, and Past President, National Speakers Association EVERYBODY SELLS SOMETHING While each of us has different talents, the ability to speak with savvy, polish, style, and humor is a learned skill. Learning to effectively sell yourself and your message can provide a significant advantage in a competitive world. This book is designed for anyone who presents in one-on-one, small group, or large group settings—whether in sales, management, teaching, or community service. It identifies common presentation mistakes and offers strategies to avoid them, helping you create successful presentations. With a detailed sample outline for adaptation, this book will transform you into a polished, persuasive presenter and a first-class sales professional. Key topics include building a powerful case for your message, effective use of time and