Bernadette Jiwa Livres

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity—three concepts to help you innovate and change the world." -GUY KAWASAKI "A must-read for any entrepreneur or marketer, full of 'aha' moments and concrete tools for immediate implementation." -DIANE DIAZ, FULL SAIL UNIVERSITY "The Story Strategy Blueprint is invaluable for anyone looking to disrupt their industry and genuinely connect with customers. Bernadette's teachings provide essential, empathetic tools for successful storytelling." -ANTONIO ZEA, UNDER ARMOUR "Marketers must use their customers as a compass. Through inspiring case studies, learn about the Innovation Trifecta and how earned affinity, not bought attention, drives growth. Brands that care make a difference and succeed in profits, people, and the planet." -LEE TONITTO, AUSTRALIAN MARKETING INSTITUTE Recognized as one of Inc Magazine's Top Business Books of 2015, this work addresses the entrepreneurial culture that believes anyone can change the world with just a laptop. However, many fail. The secret to success lies not in the best idea or budget, but in the story of someone who wants to achieve something. We change the world by helping others realize their dreams. Successful ideas resonate with people, enabling them to see their potential. Our ideas take flight when we help others discover their wings.

Set in 1990s Dublin, this intergenerational novel delves into the emotional journey of a couple who reunite with their daughter, whom they placed for adoption three decades earlier. Her unexpected contact unravels long-buried secrets and prompts a profound exploration of their past, highlighting themes of loss, redemption, and the complexities of family relationships. The atmospheric setting enhances the poignant narrative, inviting readers to reflect on the ties that bind across time.

"Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one page method for reimaging your business and reinventing your marketing, It helps you to recognize opporunities that create value, to develop products and services that people want, and to matter to your customers"--Provided by publisher.

62 extraordinary entrepreneurs and social leaders from around the world answer this one critical question:

Focusing on the journey to authentic success, the book emphasizes the importance of a strong sense of identity over competition. It challenges the conventional mindset that prioritizes winning and instead advocates for telling one's true story. Suitable for individuals and organizations alike, it provides a framework to help articulate and embody personal narratives, ultimately guiding readers to create fulfilling lives and impactful futures. The emphasis is on authenticity, enabling readers to thrive without the pressure of competition.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.