Big Med
- 343pages
- 13 heures de lecture
Big Med is all around us, and bigger is not better. In fact, it's destroying our health. Dranove and Burns break down how we got here and the steps needed to cultivate a system of better care for all.



Big Med is all around us, and bigger is not better. In fact, it's destroying our health. Dranove and Burns break down how we got here and the steps needed to cultivate a system of better care for all.
From Marcus Welby to Managed Care
The book explores the evolution of the American health care system since the 1960s, highlighting the decline of the traditional doctor-patient relationship and the rise of managed care. David Dranove, a health care economist, investigates whether patients' distrust of the system is warranted and how it can be restored. He provides insights into the historical context, guides consumers through the complexities of modern health care, and offers policy recommendations for reform, aiming to empower patients in their health care choices.
This textbook has been designed for use on MBA courses in managerial economics, business policy, competitive strategy or strategic management. It covers the economics of the firm, industrial organization economics, strategic positioning and topics associated with internal organization.