Mark Stevens Livres

Pulitzer Prize winning authors, Mark Stevens and Annalyn Swan, deliver an expertly written and fascinating biography of one of the most extraordinary artists of the twentieth century.

Traces the career of abstract expressionist Willem De Kooning, discussing his personal life with wife Elaine Fried, and his battle with alcoholism and Alzheimer's disease

Summarizes what is taught at the renowned management school, focusing on decision making, global competition, corporate finance, organizational competence, and teamwork.

“Your marketing sucks . . .” Mark Stevens challenges conventional marketing practices, criticizing costly and ineffective ad campaigns that clutter our screens. He argues that instead of investing in flashy ads, companies like Ford, GM, and Chrysler might as well toss their money out the window. Stevens is particularly critical of ad agencies that prioritize awards over sales, urging businesses to fire any agency that seeks accolades rather than results. He emphasizes that marketing should focus on generating revenue and customer growth, not just creating buzz within the advertising community. Stevens offers practical strategies for entrepreneurs and established companies alike, advocating for a results-driven approach to marketing. He suggests implementing a marketing moratorium to assess spending effectiveness, highlighting that some companies see sales rise during this period, indicating prior waste. He also encourages businesses to analyze the success of infomercials versus traditional ads and to reverse engineer marketing efforts to start from the point of sale. By employing a comprehensive marketing strategy that includes various channels and cross-selling to existing customers, Stevens illustrates how to create effective campaigns that yield measurable returns. His insights aim to help businesses maximize their marketing budgets and drive growth, making the case that effective marketing is essential for success.

Carl Icahn stieg aus bescheidenen Verhältnissen zu einem der erfolgreichsten Investoren der Welt auf. CEOs aus aller Welt werden nervös, wenn sie die Worte „Carl Icahn ist am Telefon“ hören – galt und gilt er doch als „Barbar“, der sich massiv in die Unternehmensführung einmischt. „King Icahn“ ist das einzige Buch, das je über Icahn geschrieben wurde. Es enthüllt die Hintergrundgeschichte des größten Finanziers seiner Generation, sein wahres Motiv, es mit der CEO-Elite aufzunehmen, sowie seine Lieben, Fehden, Eigenheiten und intellektuelle Brillanz. Ein Blick hinter die Kulissen und ein Lehrbuch für alle Anleger, Investoren und Manager.