Susie Wyshak Livres

For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

Imagine life without the Internet, cell phones, or Trader Joe's. For many, that described 1982, the year that TJ's mailed a flyer to our house. We left this flyer in our car, where it lay hidden for years. Until now. Journey through this rare, vintage flyer - when Trader Joe's had only 16 locations in Southern California. You won't believe what then were new, exotic foods that we now cannot live without, thanks to Trader Joe's. Witness Trader Joe's inspiring customers to become the adventurous, health-foodies we are today. This amazing 35-year old flyer unlocks the secrets to how TJ's keeps us coming back for more. This unauthorized "fan non-fiction" book about Trader Joe's feeds you light-hearted tidbits about our food history compared to the food we love now. It's the perfect conversation piece for TJ's fans of all ages - especially in 2017, which is Trader Joe's 50th anniversary!