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Joseph Kerschbaum

    Pay-per-click search engine marketing
    The Human Remains
    The Composer Steps into the Fire
    • The Composer Steps into the Fire

      • 120pages
      • 5 heures de lecture
      4,7(3)Évaluer

      Exploring the contrast between nostalgia and harsh reality, Joseph Kerschbaum's second poetry collection reflects on memories of youth amid a world marked by urban decay. The poems navigate the complexities of human experience, revealing that while life may not align with our desires, it can still offer moments of love and peace. Kerschbaum's work invites readers to look beyond their immediate perceptions, suggesting that beauty and hope exist even in challenging circumstances. This collection promises a powerful continuation of his poetic journey.

      The Composer Steps into the Fire
    • Pay-per-click search engine marketing

      • 395pages
      • 14 heures de lecture
      3,8(14)Évaluer

      The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

      Pay-per-click search engine marketing