Vaughan Evans est une autorité reconnue en stratégie et en planification d'entreprise, forte de plusieurs décennies d'expérience. Son écriture se caractérise par sa clarté et son approche pratique, se concentrant souvent sur la démystification de concepts commerciaux complexes. Evans souligne l'importance de rendre la stratégie et la planification efficaces accessibles, plutôt que chargées de jargon. Son approche consiste à apprendre aux lecteurs à penser du point de vue d'un bailleur de fonds ou d'un gestionnaire, augmentant ainsi les chances de succès. Ses œuvres sont appréciées pour leur caractère innovant et leur applicabilité directe dans des situations réelles.
Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.
Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.
A 'how to' guide for entrepreneurs and managers who want to create and implement a strategy for their business
Revised edition of the author's Financial times essential guide to writing a business plan, 2011.
"Stand, Speak, Deliver!" offers 37 engaging mini-speeches that teach you how to craft and deliver effective presentations. With insights from 25 years of experience, the book covers essential speaking techniques, audience engagement, and presentation skills, ensuring you not only survive but thrive as a speaker.
Includes 10 handy do's and don'ts of strategy development - Need powerful decision-making tools at your fingertips? - Want to get the most out of strategic thinking models like Porter's Five Forces? - Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.
Focused on simplifying business strategy, this guide emphasizes essential concepts such as market understanding, competitive advantage, and risk management. Aimed at small business owners and startup entrepreneurs, it offers practical insights in a straightforward manner, making it accessible for quick reading during travel. The endorsements highlight its clarity and applicability, positioning it as an essential resource for those seeking to grow their business without the complexity often associated with strategic planning.
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed
