Philip Seargeant Livres

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.

This book examines the ways in which English is conceptualised as a global language in Japan, and considers how the resultant language ideologies - drawn in part from universal discourses; in part from context-specific trends in social history - inform the relationships that people in Japan have towards the language.

The book analyzes Boris Johnson's government's response to the early Covid crisis in the UK, emphasizing the significance of rhetoric and communication in leadership. It explores how concepts of trust and authority were crafted to bolster persuasive communication, crucial for exercising power in a liberal democracy. The narrative highlights a shift in public perception, noting that media commentary soon indicated a decline in the government's trustworthiness, ultimately undermining its authority and effectiveness in managing the crisis.

Focusing on real-life challenges encountered by language professionals, the book delves into the significance of English in today's globalized world. It highlights the practical use and management of English, illustrating its growing influence on communication and professional interactions across diverse cultures. Through various examples, it addresses the complexities and dynamics of world Englishes, emphasizing their relevance in modern society.

Shining a light on the technology currently being developed to revolutionise communication, The Future of Language distinguishes myth from reality and superstition from scientifically-based prediction as it plots out the importance of language and raises questions about its future.

This graphic novel looks at political activism in the public landscape with a particular focus on the UK activist group Led By Donkeys. The book is both an innovative approach to the presentation of academic research, and an exploration of how political activism can use the linguistic landscape as a resource for communicating its message.

Ideal for general readers as well as students and researchers of language, linguistics and communication, this book examines the evolution of emoji, how people use them, and what they can teach us about the nature of language, as well as our relationships with technology, society and ourselves.