Shaoqiang Wang est un explorateur dévoué du design international, de l'architecture, du branding, de la communication, des tendances et de la culture. En tant que professeur et superviseur de troisième cycle à la Guangzhou Academy of Fine Arts, il se penche en profondeur sur les phénomènes visuels et culturels contemporains. Il est également rédacteur en chef du magazine Design 360° et d'Asia-Pacific Design, façonnant le discours dans ces domaines. Son travail éditorial et ses recherches universitaires soulignent un profond engagement dans le paysage en évolution de la créativité mondiale.
Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.
Scenographics explores the possibilities of creating a set that utilizes creative design in a multi-dimensional perspective which intends to surround the spectator in a total experience. Going behind the scenes of the design process, it explores the creative and strategic elements of set design such as handmade designing and 3D graphics computing. Scenographics reveals an exciting aspect of visual design that has scarcely been explored by other publications. It provides an insider’s perspective of the intriguing challenges of this creative universe. It is a great tool for companies searching for fresh and genuine marketing methods, design professionals and any reader interested in visual arts.
An impressive selection of original and innovative stationery materials created by designers from all over the world. The book illustrates how stationery items such as business cards, letterheads, pencils, stickers and notepads with well-defined aesthetics can play a key role in shaping the image of a company or a professional.
A good screen layout addresses not only the pivotal relationship between fonts, colors, form and graphics for visual effects, but also the balance between the flow of information and the user's experience. Screen Layout Design explores in depth how these essentials produce functional and elegant websites and mobile applications, from the point of view of designers. Subjects include: Colour Schemes, Frames & Tables, Icon Application, and Text & Typography.
Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, “Less is more.” Known for their simple and unassuming rules, the Nordic and Japanese design schools are the most outstanding representatives of this trend, which is being embraced by more and more graphic designers in their creative fields, be it branding, editorial, communication and packaging. Simplicity collects over a hundred works by graphic designers from all over the world who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. This volume aims to be an indispensable guidebook for designers who are looking for new modes of expression, and an enjoyable and engaging read for those who wish to learn more about the beauty of all things simple.
Great fashion brands need outstanding graphic design to promote and to provide visual support and to stand out from competitors.
This showcase of the most intriguing and eye-deceiving graphic designs includes waves and mazes formed by simple lines, overlapping images, 3D effects, and anamorphic spatial experiences. The techniques featured trick your eyes and reveal how basic elements can have an impressive visual impact. Designers will be amazed by the examples in this book and in turn gain inspiration for amazing their clients.
Minimalism emphasizes extreme simplicity of form. By diminishing the number of graphic elements, the strength of each element is enhanced; or, as Mies van der Rohe famously said, less is more. Known for their simple and unassuming rules, both Nordic and Japanese design schools are the most outstanding representatives of this extending trend, used by more and more graphic designers in their creative fields, be it branding, editorial, communication or packaging, to name just a few. Simplicity collects over 100 works by graphic designers all over the world, who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. It aims to be an indispensable guidebook for designers who are looking for new ways of expression, and also a leisure book for readers who wish to learn more about the beauty of all things simple.
Dots and lines form all the geometrical shapes: circles, arches, triangles, squares, trapeziums, rhombuses, cubes, spheres, polyhedrons... Geometric shapes are widely used by graphic designers and applied to all the fields of communication. This book displays how familiar shapes can be transformed and used to convey concepts and trends in design. With a broad range of case studies featured, it will undoubtedly be an invaluable source for all professionals in graphic design.