At forty-one, Doug Edwards was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided to join a cocky internet startup called Google. Suddenly his life was no longer his own. This is the story of what it's like to work for a boss who is the age of your favourite t-shirt - and is never, everwrong. To be the square middle-aged guy in an office that resembles a geek fraternity claiming squatters' rights. To put in sixteen-hour days and wonder if you'll ever see your family again. To work with the most brilliant - and annoying - people on earth . . . 'Edwards walks into the maelstrom of a start-up full of twenty-somethings where visitors generally wonder 'who trashed teh chairman's office?'' Independent 'A reluctant bystander in a sea of computer geniuses who changed the world.' Seth Godin 'Imagine a world where nerds reign supreme. That is the universe that Douglas Edwards stepped into in 1999.' Sunday Times 'Like a real-life version of Douglas Coupland's Microserfs.' Daily Telegraph 'A rare insider's account. He can personally vouch for the goodies.' Financial Times
Douglas Edwards Livres
Cette auteure ne se concentre pas sur des éléments autobiographiques dans son écriture. Son approche littéraire est axée sur la création de marques et le marketing de consommation. Forte d'une vaste expérience dans le marketing numérique et les médias, elle offre des perspectives uniques sur le paysage publicitaire et médiatique. Son style d'écriture est captivant et informatif.





I'm feeling lucky : the confessions of Google employee number 59
- 416pages
- 15 heures de lecture
Comparing Google to an ordinary business is like comparing a rocket to an Edsel. Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass.
"Properties" by Douglas Edwards offers a comprehensive and accessible introduction to metaphysics, exploring the nature of properties and various philosophical theories surrounding them. Edwards examines perspectives on properties as universals, tropes, or classes of objects, and addresses debates on their existence, making it an essential resource for scholars and students.
Philosophy Smackdown
- 200pages
- 7 heures de lecture
Hulk Hogan and Socrates wrestle with the big ideas--
1998 erblickte einer der einflussreichsten Internetkonzerne das Licht der Welt. Einer, der nicht nur die IT-Welt eroberte, sondern es obendrein geschafft hat, einen eigenen Begriff zu prägen. Googeln schaffte es sogar in den Duden. Die Suchmaschine ist heute für Millionen Menschen die Anlaufstelle Nummer 1, wenn es um die Beschaffung von Informationen geht. Und von der ersten Stunde an dabei war Google-Mitarbeiter Nr. 59, Douglas Edwards. Mit viel Humor berichtet er von den Anfängen, der ganz eigenen Google-Kultur und seinen ganz persönlichen Erfahrungen in der sehr speziellen Welt eines Internet- Start-ups auf dem Weg zum Global Player. Er beschreibt, wie Larry Page und Sergey Brin mit Eigensinn und einer leichten Arroganz Google dahin brachten, wo Google heute ist und wofür Google steht. Atmen wir quasi die Google-Luft in der Konzernzentrale und begeben uns mit Douglas Edwards auf die Reise durch das Google-Imperium. Dabei erzählt er uns viele persönliche Geschichten darüber, wie es ist, im wohl eigenwilligsten Konzern der Welt zu arbeiten.