Bookbot

Russ Unger

    Russ Unger est directeur de la planification de l'expérience chez Draftfcb, une importante agence de publicité et de marketing. Il a appliqué son expertise en architecture de l'information à des sites web à grande échelle destinés au grand public pour des entreprises de premier plan, notamment Oprah.com et United Airlines. Unger a également partagé ses connaissances en donnant des cours de conception web et interactive et en contribuant à des publications sectorielles telles que Boxes and Arrows. Son engagement dans le domaine est en outre démontré par son rôle au sein du conseil d'administration de l'Information Architecture Institute.

    Hold The Line
    A Project Guide to UX Design
    • A Project Guide to UX Design

      For user experience designers in the field or in the making

      • 267pages
      • 10 heures de lecture

      “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX design than knowing the latest Web technologies or design It takes diplomacy, project management skills, and business savvy. That’s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish.• Understand the various roles in UX design, identify stakeholders, and enlist their support• Obtain consensus from your team on project objectives• Define the scope of your project and avoid mission creep• Conduct user research and document your findings• Understand and communicate user behavior with personas• Design and prototype your application or site• Make your product findable with search engine optimization• Plan for development, product rollout, and ongoing quality assurance

      A Project Guide to UX Design
      3,9
    • Hold The Line

      • 64pages
      • 3 heures de lecture

      This is the true story of a pair of riots, of two violent assaults on the organised working class that happened around the little town of Peekskill in New York State in late summer 1949. When a concert for The Civil Rights Congress was attacked and smashed by a mob, the workers of New York responded by re-staging the event under their own control. The response to this act of defiance was a second mass assault, one that was pre-planned and saw the rioters, the police and the local media working together to unleash a brutal and bloody vengeance on the concertgoers. This book tells the true story of a society divided against itself by politicians who didn't hesitate to use racism, fake news, paranoia and violence to stay in control. In the world of President Trump, Charlottesville and the rise of the far right across the world the echoes of Peekskill are increasingly relevant and urgent.

      Hold The Line