This latest edition of this best-selling textbook has been completely updated to accommodate the needs of users of SPSS Release 10 for Windows. As with previous editions, Alan Bryman and Duncan Cramer provide a non-technical approach to quantitative data analysis and a user-friendly introduction to the widely used SPSS for Windows. They assume no previous familiarity with either statistics or computing, but take readers step-by-step through techniques, * Correlation* Simple and multiple regression* Multivariate analysis of variance and covariance* Factor analysisThey also include a comprehensive range of exercises for further practice and cover issues such as sampling, statistical significance, conceptualisation and measurement and the selection of appropriate tests.For further information or to download the book's datasets, please visit the
Exploring the concept of Disneyization, this book delves into the broader implications of how Disney's influence shapes modern culture and social processes. Alan Bryman offers an engaging and insightful analysis that balances academic rigor with entertaining prose, making complex ideas accessible and enjoyable. It highlights the significance of this phenomenon in contemporary society, inviting readers to reflect on the impact of Disney's model beyond entertainment.
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process. New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
Now in its 2nd edition this market leading textbook continues to provide students with an excellent explanation and demonstration of the main theories and techniques in social research methods. Fully updated and now in two colour, the text is accessible and well structured with numerous real life examples and student learning aids. The text is also accompanied by a fully comprehensive companion web site.
This sociological analysis explores the differing value orientations among clergy in the Church of England, Methodist ministers, and Roman Catholic priests. By examining the unique perspectives and roles of these religious leaders, the book sheds light on how their backgrounds and traditions influence their beliefs and practices. First published in 1977, it offers a foundational understanding of the complexities within these religious communities.
Exploring the connection between social scientists and the media, this book delves into how social science is represented in news and current affairs across various platforms. It addresses both reception and production studies, aiming to create a comprehensive understanding of media representations. Through this examination, the work highlights the complexities of how social science informs and is portrayed in public discourse.
Focusing on the Disney organization, this overview delves into the theme parks and their cultural impact. It explores themes such as the parks' role in postmodernism, the significance of consumer experiences, and the business dynamics within Disney. The examination highlights how these elements intertwine to shape contemporary culture and the broader implications of Disney's influence.
The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.
