The Essential Mary Midgley compiles the best works of the influential philosopher, offering insights into human nature, science, and morality. Featuring excerpts from her bestselling books and a foreword by James Lovelock, this anthology showcases her sharp prose and addresses key themes like holism and the myths of science.
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
A Review of the Research Literature and its Relevance to Senior Executives
Focusing on the intersection of academic research and high-level marketing roles, this book highlights the importance of aligning marketing strategies with the priorities of C-suite executives, especially CMOs, CEOs, and CFOs. It argues that for academic insights to resonate throughout an organization, they must first be deemed relevant at the senior leadership level, ensuring that marketing practices are informed by solid research and tailored to executive interests.
Ideal for classroom or independent study, this Revision Guide with ActiveBook is the smart choice for learners studying for the externally assessed units 1, 3 and 6 of the new BTEC Nationals in Engineering qualifications.
Initially propounded by the philosopher Jurgen Habermas in 1962 in order to describe the realm of social discourse between the state on one hand, and the private sphere of the market and the family on the other, the concept of a bourgeois public sphere quickly became a central point of reference in the humanities and social sciences