Lynn Spigel explores historical snapshots of people posing in front of their
television sets in the 1950s through the early 1970s, showing how TV snapshots
were a popular photographic practice through which people visualized their
lives in an increasingly mediated culture.
Focusing on postwar U.S. media, the book examines the interplay between visual culture and societal ideals surrounding home and family life. It delves into diverse topics such as Barbie collectors, the portrayal of African American contributions to NASA, and the evolving role of television in domestic settings. By analyzing various commercial objects, including toys, comic books, and magazines, the author highlights how these elements reflect and shape cultural narratives during a transformative period in American history.
Make Room For TV combines a powerful analysis of growth of electronic culture with a nuanced social history of family life in post war America, Offering a provocative glimpse of the way television became the focal point of so many of America's hopes and fears and dreams.
Up Is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio is the first illustrated guide to the innovative work of Goldsholl Design Associates and its impact on design and film. Headed by Morton and Millie Goldsholl, the studio worked at the intersection of art, design, and media, producing trademarks, corporate identities, print advertisements, television commercials, and films for such clients as Motorola, Kimberly-Clark, Revlon, 7-Up, and the National Football League. The Goldsholls and their designers were compared to many of the most celebrated design firms of their day and are being rediscovered by many contemporary designers. Inspired by Laszlo Moholy-Nagy, with whom they had studied at Chicago's School of Design, Morton and Millie Goldsholl fostered a culture of exploration and collaboration in their studio. The firm became known for its imaginative "designs-in-film," applying avant-garde techniques to commercial productions. Its groundbreaking work in the new media of television helped redefine the look of everyday visual culture in mid-century America. The trailblazing work of Goldsholl Design Associates remains an unexplored contribution within American design and advertising. Published in conjunction with the exhibition of the same name at the Block Museum of Art, Northwestern University, this volume's research explores how a new visual language emerged from Chicago's cross-fertilization of avant-garde aesthetics, business, and cutting-edge media