Debbie Millman est une voix de premier plan dans le monde du design et du branding, célébrée pour ses explorations approfondies de la créativité et de l'innovation. En tant qu'éducatrice et animatrice de podcast renommée, elle interviewe avec brio des créatifs de premier plan, explorant leurs approches uniques et leurs philosophies sous-jacentes. Le travail de Millman met constamment en lumière l'impact profond du design sur la formation de notre perception des marques et de la culture.
Featuring a foreword by Roxane Gay, this book delves into themes of identity, resilience, and the complexities of modern life. It offers a compelling exploration of personal narratives that challenge societal norms and provoke thought. Through powerful storytelling, the author invites readers to reflect on their own experiences and the broader implications of the narratives presented. The combination of insightful commentary and engaging prose makes it a significant contribution to contemporary literature.
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
"In a series of illuminating and entertaining conversations, twenty-one of today's most influential and revered designers discuss, celebrate, and analyze their craft. Adeptly interviewed by brand consultant and talk show host Debbie Millman, these designers reveal their early influences, day-to-day rituals, enthusiasms, aspirations, and failures. For pop-culture enthusiasts as well as long-time designers, students, and those just starting their careers, this book will prove an invaluable guide to the history, controversies, milestones, and everyday foibles of working, living, and thinking as a graphic designer."--Jacket
In "Look Both Ways," respected branding consultant and design community leader Debbie Millman has constructed a series of essays that examine the close relationship between design and everyday life. You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us.Excerpt from "Look Both Ways""It occurred to me, as I stood there, that I could simultaneously, vividly look both ways - backward and forward, in time - at once. I remembered longing to know what was coming, who I would become and how. And I suddenly saw it all over again in front of me. The light was exactly the same, and as the sun fell and the summer shadows slivered against the elegant, lean, concrete towers in the distance, I recognized the smell of the warm air, the precise pink and grey of the coming dusk and the mysterious melancholy and joy of both knowing and not-knowing, and the continuity that occurs when both collide."—Debbie Millman
· Before and after comparisons show what works and how to correct design flaws, file formats and document set-ups· Tutorials show typical design applications· Includes checklists and best practice panelsGuaranteed to give creatives a thorough grounding in designing and producing their own work, this one-stop resource book for students of graphic design is structured around five progressive sections--principles, elements, process, applications, and employment.From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design, and find out about options for employment that are out there. The book includes chapters on illustrations and photographs, including advice about sourcing images and the vital issues of usage and copyright.
The Complete Guide to Building, Designing, and Sustaining Brands
312pages
11 heures de lecture
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
