Ron Willingham Livres

If you've experienced manipulative selling techniques that undermine both you and your customers, and you wonder if selling can be more than just persuasion, this book is for you. Its core idea is straightforward: understanding your customers and their needs—and believing you can meet them—fosters trust-based relationships. When you provide more value to your customers than you receive in payment, high sales will follow. Ron Willingham's original book, Integrity Selling, has been embraced by numerous Fortune 500 companies, including Johnson & Johnson and IBM, as well as organizations like the American Red Cross and the New York Times. In this new installment, Willingham connects his selling system to today's business landscape, emphasizing the increasing importance of integrity. The book offers a self-evaluation process to help you become an outstanding salesperson in any market. By identifying your goals and personality traits, you can better understand your customers and adapt your approach to build more trusting and productive relationships. Drawing on Willingham's extensive experience and success stories from over 2,000 companies that have adopted his system, this work provides a roadmap for achieving sales success while remaining true to your values.

Offers step-by-step guidelines and tips for providing superior customer service, discussing customer satisfaction, how to identify customer needs, problem solving, and other topics

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: • The what: knowing the product, the industry, and the competition • The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs • The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling—selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: • Develop stronger client relationships through enhanced social skills • Increase the value you bring to customers (and feel more worthy of success and compensation) • Boost sales by learning and applying the fundamentals of client-focused selling