Plus d’un million de livres à portée de main !
Bookbot

Paul Barnett

    Cet auteur écrit sous un pseudonyme.

    Shopper Marketing
    Card Games
    Strider's Universe
    • Strider's Universe

      • 438pages
      • 16 heures de lecture

      Captain Leonie Strider and the crew of the Santa Maria, stranded in a galaxy millions of parsecs from Earth, have helped the species of the Wondervale to defeat the tyrant Autarch Nalla. But all too soon the remaining warlords are in-fighting. Only Strider and a handful of crewmates elect to remain in the Wondervale to help, but first she must overcome an even older danger that threatens to destroy them all.

      Strider's Universe
    • Card Games

      • 95pages
      • 4 heures de lecture

      From the publisher: "Card sharks and would-be players beware - the contents of this book are irresistible. Over twenty card games, ranging from the popular to the more unusual, are described with diagrams, colourful illustrations, and instructions relayed in delightful period language. Whether you have a passion for Piquet, a craving for Canasta, or merely seek Solitaire, Card Games is the perfect companion at the card table. Part of a series of Pocket ENTERTAINMENTS: being a number of volumes that introduce Particular PLEASURES and Necessary SKILLS to DEVELOP the Character and increase POPULARITY."

      Card Games
    • Shopper Marketing

      A How-To Business Story

      • 185pages
      • 7 heures de lecture

      The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience.

      Shopper Marketing