Phil Knight Livres

In this riveting memoir, Nike founder and CEO Phil Knight reveals the inside story of the company's early days as a daring start-up and its transformation into a global powerhouse. In 1962, fresh from business school, Knight borrowed $50 from his father to import affordable, high-quality athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's sales exceed $30 billion, making it the epitome of successful startups, with the swoosh symbol recognized worldwide. Despite his success, Knight has remained an enigmatic figure. For the first time, he shares his journey, beginning at a pivotal moment when, at 24, he chose to pursue an unconventional path after backpacking around the globe. Knight recounts the numerous risks and challenges he faced, along with his early victories. He highlights the crucial relationships with his first partners and employees, a diverse group that became a close-knit team. Together, fueled by a shared mission and a belief in the spirit of sport, they built a brand that revolutionized the industry. This memoir is a candid, humble, and wry reflection on the journey that led to Nike's iconic status.

The first-ever memoir of the legendary co-founder of Nike Inc, Phil Knight

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Longlisted for the William Hill Sports Book of the Year prize. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Когда-то молодой, неудержимый, только что окончивший бизнес-школу Фил Найт занял у отца 50 долларов, чтобы открыть собственную компанию с одной простой миссией: импортировать недорогую и высококачественную обувь из Японии. За первый год продаж из своего фургона "Плимут Валиант" Найт заработал 8 тысяч долларов. Сегодня годовой оборот Nike — 30 миллиардов. Nike Фила Найта — золотой стандарт для стартапов, и его галочка — это больше, чем лого. Это символ победы и величия, один из немногих символов, узнаваемых в каждом уголке мира. Найт, "человек за галочкой", всегда остававшийся в тени, в этой откровенной, смешной, интригующей и честной книге впервые рассказывает свою историю.

In this candid memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a daring start-up and its transformation into a global icon. In 1962, fresh out of business school, Knight borrowed $50 from his father to import high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike’s annual sales exceed $30 billion. As a quintessential start-up, Nike’s swoosh has become one of the most recognizable symbols worldwide. Despite his success, Knight has remained somewhat of a mystery—until now. In this memoir, he recounts his journey, starting with a pivotal moment at 24 when, after backpacking around the globe, he chose to forge his own path and start a unique business. Knight reflects on the risks and setbacks he faced, as well as his early triumphs. He emphasizes the importance of the relationships he built with his first partners and employees—a diverse group that became a close-knit team. Together, driven by a shared mission and a belief in the spirit of sport, they created a brand that reshaped the industry.