Roger D. Blackwell Livres

Targeted at aspiring entrepreneurs, current business owners, and investors, this book provides practical guidance for achieving financial prosperity. It offers insights and strategies to help readers start new ventures, expand existing businesses, and grow their savings effectively. Through its actionable advice, the book aims to empower individuals to transition from a mindset of scarcity to one of abundance.

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.