"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? "--
Blake Blake G. Masters Livres
Blake Masters, connu pour son travail à l'intersection de la technologie et de l'entrepreneuriat, a acquis une notoriété grâce à des notes détaillées sur un cours de création d'entreprise. Son approche se concentre sur la compréhension approfondie des principes qui sous-tendent l'innovation réussie et sur la manière de concrétiser des idées de « zéro à un ». Masters explore les moteurs fondamentaux de l'innovation, encourageant la création de quelque chose de véritablement nouveau plutôt que la simple amélioration de l'existant. Son écriture est souvent empreinte d'une perspective tournée vers l'avenir sur la manière dont la pensée stratégique peut être exploitée pour façonner les marchés et les technologies.
