Candace Swaisgood Livres

Test Drive Your Big Idea Toolkit asks you the right questions to avoid wasting your money and time and streamline your answers into a professional portfolio. Your Test Drive starts by defining your BIG IDEA, to give yourself and others more clarity about what it is that you are trying to accomplish. We guide you through the process of market research, competitor analysis and product testing and validation all while keeping your customer at the forefront of your decision making. Next you leverage our calculation tools to demonstrate profitability of your business idea. Finally, we have exercises that focus on you personally (and your team, should you have one). As the founder(s), you are the driving force behind your Business Idea. The Readiness Gateway gives you a time and place to reflect on your personal capabilities and relevant experience.