Michael W. R. Davis Livres

Founded in 1924 by one-time railroad mechanic Walter P. Chrysler, Chrysler the car actually preceded Chrysler the corporation. With roots entwined with several pioneering automakers and industries, Chrysler made it possible for Detroit to become the Motor City. Featured here in over 200 vintage photographs is the heritage of one of Detroit's most renowned automakers. Chrysler Heritage: A Photographic History follows the fortunes of the company, its founders, and its products for over a century. Through its acquisition of Dodge and the introduction of Plymouth and DeSoto, Chrysler rose quickly. Renowned for its advanced engineering, it surpassed mighty Ford Motor Company for second place in sales after GM in 1933. Showcasing photographs from the Chrysler archives along with in-depth captions, this new book captures the muscle of Detroit, including the corporation's unparalleled involvement in the Second World War and the Cold War.

Introduced at the opening of the New York World s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category the pony car which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years."