Julie Anne Lee Livres

Readers today are still fascinated by Nat, an eighteenth-century nautical wonder and mathematical wizard. Nathaniel Bowditch grew up in a sailors worldSalem in the early days, when tall-masted ships from foreign ports crowded the wharves. But Nat didnt promise to have the makings of a sailor; he was too physically small. Nat may have been slight of build, but no one guessed that he had the persistence and determination to master sea navigation in the days when men sailed only by log, lead, and lookout. Nats long hours of study and observation, collected in his famous work, The American Practical Navigator (also known as the Sailors Bible), stunned the sailing community and made him a New England hero. schovat popis

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. A * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.