Travis Steffen est un entrepreneur en série spécialisé dans la création de produits et d'organisations qui se développent d'elles-mêmes. Son approche du développement de produits consiste à construire d'abord des boucles virales, puis à adapter les détails du produit à ces structures. Après avoir acquis une compréhension plus approfondie des mécanismes du marketing viral, il s'est fixé pour objectif de créer une ressource destinée aux fondateurs et aux responsables de la croissance, leur apprenant à exploiter l'architecture créative des produits pour une croissance rapide et rentable des entreprises. Son livre, Viral Hero, ainsi qu'un cahier d'exercices d'accompagnement, offre des conseils pratiques pour mettre en œuvre ces stratégies.
Viral Hero offers a deep dive into effective viral marketing strategies beyond just social media. Travis Steffen shares his extensive experience and research, detailing various types of viral marketing and their techniques. The book simplifies complex theories and provides practical tactics for measuring and predicting growth. With real-world examples from successful companies, it serves as a hands-on guide for entrepreneurs looking to create products that achieve exponential spread and success in the market.
A NEW ERA OF POKER IS DAWNING...As a poker player, you have a great deal in common with today¿s professional athletes: You've dedicated serious time to learning the fundamentals; you practice regularly; you strive to improve by analyzing every move; you use psychology to hone your winning edge¿and, if you don't take care of yourself both mentally and physically, you¿ll lose your winning edge...CAN YOU COMPETE WITH THE BEST?Learning to treat poker like the competitive endeavor it is¿and yourself like the sportsperson you are¿will give you the best chance at success every time you play. Packed with solid research and feedback from top pros, PEAK PERFORMANCE POKER will show you how to prepare your body and your mind to achieve optimal results during that next big tournament or cash game.Being in peak physical condition sharpens every aspect of your play, whereas poor diet and neglect of your emotional life undermine your game at every turn. Just ask Daniel Negreanu, Phil Hellmuth, and the other top pros featured in this book, all of whom understand crucial aspects of PEAK PERFORMANCE POKER, including:¿ ¿Flow¿¿what it means to top athletes and why it's equally important to you¿ Chips on the table, not on your plate¿eating right to improve your game¿ Taking it easy¿how essential rest and recovery really are¿ Getting psyched¿applying sports psychology¿ Time management¿the benefits of balancing poker with the rest of your life
