This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Focusing on strategic thinking, this text delves into critical issues related to organizational operation, growth, and innovation. The inclusion of longer case studies in the Text & Cases edition enhances students' understanding of managerial perspectives, providing them with valuable insights into real-world applications of strategic concepts.