Jhanghiz Syahrivar Livres

Exploring themes of divinity, morality, and community, this work addresses humanity's long-standing silence regarding spiritual guidance. It reflects on how divine figures have become mythologized, with their teachings often misused for political motives rather than fostering spiritual growth. The author aims to revive the essence of these messages, emphasizing their relevance in contemporary society. In light of global challenges, the book aspires to promote unity and peace among all people, regardless of differing beliefs.

Focusing on the intersection of marketing and technology, this book explores the influence of social media on brand equity, particularly in the context of imported shoes in Indonesia. It highlights how Electronic Word of Mouth (E-WoM) can significantly affect consumer purchasing decisions, especially among millennials. The narrative emphasizes the cultural significance of shoes as symbols of lifestyle and social status in Indonesia, providing valuable insights for shoe exporters aiming to penetrate this competitive market.

Die Analyse des Einflusses von Electronic Word of Mouth (E-WoM) auf den Markenwert von importierten Schuhen steht im Mittelpunkt dieses Buches. Es beleuchtet, wie Online-Buzz den Kaufentscheidungsprozess in Indonesien beeinflusst, wo Schuhe als Symbol für Lebensstil und sozialen Status gelten. Die Perspektive eines Indonesiers bietet wertvolle Einblicke für Schuhexporteure, die in diesen herausfordernden Markt eintreten möchten, insbesondere angesichts der Ansprüche der Millennials und des intensiven Wettbewerbs. Die Verbindung von Marketing und Technologie wird als entscheidend für den Erfolg hervorgehoben.

Este livro, baseado em um artigo acadêmico, explora a interseção entre marketing e tecnologia na quarta Revolução Industrial. Foca no impacto do buzz online e da Electronic Word of Mouth (E-WoM) na equidade de marca de sapatos importados na Indonésia, um mercado competitivo e significativo para a geração milenar.