"Critics point to the popularity of McDonald's as a prime example of globalization and the supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import - from translating films and television into hundreds of languages to changing the menu at a McDonald's to include the Japanese favorite Chicken Tastuta."--Jacket
