Focusing on the evolution of popular taste, this book explores the emergence of a consumer society in the aftermath of World War II. It examines how modernity influenced domestic life and cultural preferences, providing insights into the changing values and trends that shaped the era. Through a retrospective lens, it highlights key developments that contributed to the transformation of consumer habits and the broader societal shifts during this pivotal time.
What do things mean? What does the life of everyday objects reveal about people and their material worlds? Has the quest for 'the real thing' become so important because the high-tech world of total virtuality threatens to engulf us? This pioneering book bridges design theory and anthropology to offer a new and challenging way of understanding the changing meanings of contemporary human-object relations. The act of consumption is only the starting point of object's “lives”. Thereafter they are transformed and invested with new meanings and associations that reflect and assert who we are. Defining designed things as “things with attitude” differentiates the highly visible fashionable object from ordinary aretefacts that are too easily taken for granted. Through case studies ranging from reproduction furniture to fashion and textiles to 'clutter', the author traces the connection between objects and authenticity, ephemerality and self-identity. Beyond this, she shows the materiality of the everyday in terms of space, time and the body and suggests a transition with the passing of time from embodiment to disembodiment.