The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication.
Focusing on contemporary television studies, the book explores the evolving nature of television in today's society. It examines how the medium is consumed in various contexts, addressing the complexities of viewing habits and cultural implications. By analyzing different zones of consumption, it provides insights into the changing landscape of television and its relevance in modern life. The work invites readers to rethink their understanding of television and its role in shaping experiences and identities.