"A concise introduction to fashion theories, covering cultural, social, and individual influences on fashion and how the fashion system works. Get up-to-speed with ... theories like scarcity and conformity through practical examples and accessible case studies. [The book] makes complex concepts easy to digest [as you] learn about the different ways a style can become a fashion and how it can spread or decline"--Publisher marketing.
Previous edition entered under: Damhorst, Mary Lynn.
Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.
This book is a fascinating visual record of Scotland's experience of conflict, both at home and in theatres of war. This is the first book of its kind to survey Scottish war art and artists of the twentieth century, and many of the featured works of art have never been reproduced in book form before.