Tony Proctor Livres

Focusing on the intersection of creative thinking and problem-solving, this updated fifth edition offers students valuable ideas, skills, and models. It features new case studies and exercises, enhanced with extensive diagrams and thought-provoking questions to deepen understanding. The inclusion of suggested readings further enriches the learning experience, making it a comprehensive resource for developing innovative problem-solving abilities.

Focusing on the theory and practice of creative problem solving in management, this textbook explores various thinking approaches and methods for defining and structuring problems. It offers techniques for idea generation and evaluation, and emphasizes the role of technology in enhancing the problem-solving process. The content is designed to equip readers with practical skills to tackle challenges effectively.

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

Have you ever thought, "There must be something more to church than just attending"? Discover how you can become an effective member of God's church. Follow Brian and Audrey Michaels as they move to a small town, become engaged in the church, struggle to find answers to their questions, and learn about becoming effective members of their church.

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students www.routledge.com/textbooks/978041545...