Le travail de Barry Nalebuff explore les complexités de la pensée stratégique et de l'innovation. Il se penche sur l'art de la négociation et la recherche de solutions non conventionnelles. Nalebuff examine comment aborder les défis de manière stratégique et découvrir de nouvelles opportunités. Son approche est ancrée dans une analyse approfondie et l'application pratique de principes qui mènent au succès.
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half-so you can focus on growing the pie.