Joris J. A. Leeman Livres

Focusing on the development and implementation of an effective supply chain management strategy, this book addresses critical questions about strategy formulation, infrastructure creation, collaboration among partners, and flow management. It offers a comprehensive framework, including a Supply Chain System Model, eight strategic building blocks, and 50 practical lessons learned. Designed for both thinkers and practitioners, it aims to enhance sales productivity, improve operational performance, and balance time and costs effectively in supply chain processes.

Focusing on practical strategies, this guide outlines a 10-step approach to successfully plan and implement internationalization within a firm. It provides a clear methodology for creating an effective international marketing plan, making it a valuable resource for businesses looking to expand globally.

Focusing on the development and execution of an effective End-to-End Supply Chain Management strategy, this book provides insights on optimizing processes from manufacturers to retailers. It offers practical guidance to enhance efficiency and effectiveness throughout the supply chain, ensuring a seamless flow of goods and information. With a strategic approach, readers will learn how to streamline operations and improve overall performance in supply chain management.

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.