Michael Maslansky Livres

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

In "Überzeugen im Zeitalter der Skepsis" zeigen die Autoren, wie man in einer Welt des Misstrauens erfolgreich kommuniziert. Sie analysieren den Rückgang des Vertrauens in Unternehmen und Politiker und geben praktische Tipps, um skeptische Menschen durch gezielte Sprache und Argumentation zu überzeugen.