Sangeeta Waldron est une experte reconnue en relations publiques, forte d'une expérience approfondie en communication et en gestion de crise. Son travail se concentre sur la durabilité et la responsabilité sociale des entreprises, reflétant un engagement profond envers des pratiques commerciales éthiques. Waldron apporte son expertise en tant que rédactrice contributrice mondiale pour India CSR Network et en tant qu'auteure de publications influentes. Sa carrière comprend des collaborations avec des personnalités et des organisations de premier plan, démontrant un leadership stratégique dans un contexte international.
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Catering to a diverse audience, this guide offers comprehensive insights into public relations for students, entrepreneurs, and organizations alike. It covers essential topics such as brand creation, effective social media use, media outreach, and global networking strategies. Written in an accessible style, the book is filled with practical tips, proven tools, and real-life case studies, making it an invaluable resource for anyone looking to enhance their PR skills and attract clients. With 12 informative chapters, readers will learn to elevate their brand presence effectively.