Steve Yastrow Livres

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your A strong relationship with your business. Both a manifesto and how-to guide, The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.