Oana Buliga Livres

Focusing on business model pioneers, this book showcases 14 case studies of entrepreneurs who have effectively launched innovative business ideas across various industries, including retail and media. Each case provides insights into the market conditions at the time of introduction and the factors influencing these pioneering models. Additionally, it examines current market trends and their connection to the evolution of these business strategies. The authors also outline the characteristics that define a typical business model pioneer.

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.