Mary Hogarth Livres

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Focusing on financial sustainability, this book examines successful magazine brands' histories and analyzes potential future trends in the industry. It offers insights and strategies for creating viable publications, making it a valuable resource for those involved in magazine publishing.

Offering practical guidance, this fifth edition equips students and aspiring freelance writers with essential skills for crafting feature articles. It covers content creation for both print and digital platforms, ensuring readers are well-prepared for the evolving media landscape. The book emphasizes engaging writing techniques and the nuances of freelance work, making it a valuable resource for those looking to thrive in the feature writing industry.