Claire Hines Livres

Exploring the Bond phenomenon, this study examines its connection to the emergence of playboy culture beginning in the 1960s. It delves into how the iconic character of James Bond influenced societal attitudes towards masculinity, luxury, and lifestyle, reflecting broader cultural shifts of the era. Through analysis, the book highlights the interplay between film, fashion, and the evolving perceptions of male identity, offering insights into the lasting impact of Bond on popular culture and societal norms.

This book explores the devoted fanbase that has helped make Bond what he is, offering a serious but wholly accessible take on the many different ways that fans have approached, appreciated, and appropriated Bond over the sixty years of his existence from the pages of Ian Fleming's novels to the screen. Including analyses of Bond as a lifestyle icon, the Bond brand, Bond-inspired fanworks, and the many versions of 007, the book reveals a fan culture that is vibrant, powerfully engaged, and richly aware of the history and complexity of the character of Bond and what he represents.