The book critically examines the interplay between consumer participation and algorithmic media platforms in modern advertising. It explores how brands leverage media devices to shape and influence human behavior within an interconnected digital landscape, highlighting the implications of this dynamic for audience engagement and the broader advertising industry.
Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.
A cutting-edge, student focused introduction to the broad field of media, culture and society. Louw and Carah critically explore the emergence of interactive, social and mobile media, alongside established questions of production, content and participation.