Kerry Smith Livres

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Exploring the theme of longing, this story follows Hunt and Kim Armistead, a couple seemingly living the perfect life with successful careers and financial stability. However, their happiness is overshadowed by their desire to have a child, highlighting the emotional complexities of their journey toward parenthood and the challenges they face in fulfilling this deep-seated longing.