Exploring the complex relationship between food and identity, the book delves into the cultural phenomena surrounding food, from celebrity chef cults to fast food's allure. It examines how our consumption habits reflect our desires, appetites, and societal issues, including vegetarianism, food fetishism, and fat politics. By questioning the adage "you are what you eat," the author reveals the deeper implications of our food choices on personal and collective identities, addressing themes of desire, greed, and pleasure.
