Sage Publications Livres

Taking the Leap into the Research World Setting Up and Getting Started Developing Your Research Question Undertaking Credible and Ethical Research Crafting a Research Proposal Reviewing Literature Designing a Research Plan Understanding Methodologies: Quantitative and Qualitative Approaches Understanding Methodologies: Mixed Approaches Understanding Methodologies: Evaluative, Action-Oriented and Emancipatory Strategies Identifying and Selecting Samples, Informants and Cases Primary Data: Surveys, Interviews and Observation Secondary Data: Existing Data, Online Generated Data and Previous Studies Analysing Quantitative Data Analysing Qualitative Data The Challenge of Writing Up

Focusing on the application of moral standards in marketing, this guide offers a concise overview of key terms and concepts related to marketing ethics. Each entry is authored by experts in business or marketing ethics, making it a valuable resource for both students and professionals. Its user-friendly format supports various marketing courses and serves as a practical reference for practitioners navigating ethical dilemmas in their field.

Focusing on key terms and concepts, this guide offers a concise overview of business ethics, covering essential theories, corporate social responsibility, human resources, consumer protection, and ethical marketing practices. Designed as a practical supplement for business ethics courses, it serves as a valuable reference for both students and professionals seeking to deepen their understanding of fundamental ethical principles in the business world.