Targeted at aspiring and current entrepreneurs, this book offers practical insights for those contemplating starting a business, those needing to revitalize an existing venture, and those seeking to scale their operations. It addresses the unique challenges faced at different stages of entrepreneurship and provides strategies to overcome obstacles, enhance growth, and achieve success in the competitive business landscape.
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution
Big data holds the keys to delivering better customer service, offering more attractive products, and unlocking innovation. That s why, to remain competitive, every organization should become a big data company. It s also why every manager and technology professional should become knowledgeable about big data and how it is transforming not just their own industries but the global economy